Guest Post By Janine Bensouda, President and Founder, Bensouda Consulting via Executive Women
Does a brand need a heartbeat to come alive and connect with its customers? We can all agree that when it comes to delivering a service; doing it with heart is certainly an advantage!
Then again, how can an inanimate, intangible name or object like a ‘brand’ have a heart, let alone one that beats? And more importantly, what for?
Let’s explore some of the reasons why making a brand truly vibrant reaps benefits for all who come in contact with it.
So what exactly is a brand? What is its ‘heartbeat’ and what is the value in all of this?
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