So at the weekend I was badly introduced by a colleague to someone I was very interested to meet. It caught me completely off guard and it didn't leave a great first impression. I realised then that I need to work on my own 30 second elevator pitch. So when moments like that happen again I can take control back. Weirdly enough I had helped in the creation of one for my husband recently and so when he is in a business situation. I think he's got a great one. Here's what he says!
''I'm an Aviation Technologies professional with a knack for marrying business and technologies to help businesses achieve their goals and strategies. I'm passionate about the aviation and technology. I read and learn as much as I can about the industry. I have been credited many times by my colleagues for my wealth of knowledge and understanding. I want to help companies really see the value in the technologies out there that can help them build greater customer experiences.'
I like it because it has all the skills, confidence and goals of a quick, clear and understood pitch. Control is firmly in his hands and I think he leaves room for the person he is expressing it too to ask more questions. What do you think of it? Do you like it? Do you think it can be improved? Do you get what he does and how can help. Do let me know!
So, Why an Elevator Pitch?
So anyway.... after last weekend I really think its important to have one for myself. It also reminded me of how important it is when you are introducing someone else too. So my first question in the future before I introduce someone to someone else is to ask if they have an 30 second elevator pitch or kind of create one based on a few key principles.
There are some great benefits to having a good elevator pitch like:-
a) Helps you be more clear and confident about who you are and what you do. How often do we get derailed with thoughts when we meet people for the first time or feel less confident when we meet someone we are super excited to meet yet nervous too!!! A clear, confident pitch just eases all of that!
b) It take the, 'uh..er....' moment out of the equation and you don't have to worry about sentencing a collection of exciting nouns, verbs and adjectives because you have already done it and its ready to go.
c) As you practice it, you become more and more connected with your pitch and you become more passionate about it. The way you say it becomes more embedded in you and you become more authentic.
d) If you are of a nervous disposition when you meet people for the first time and feel awkward setting the pace of the conversation then having a pitch could relieve some of the anxiety that's created in these first few moments.
What Makes a Good Elevator Pitch?
Through my research I've discovered that a good pitch has some clear elements
a) A goal. What are you trying to achieve with your pitch. So personally I reckon you should have may be 2 or 3 'go to' pitches based on your audience you are talking too. Clients or potential suppliers will have different themes so it makes sense to me to vary your pitch slightly.
b) Describe the problem your business aims to solve and then share how your business solves that problem. Keep it simple too. Too many problems you are trying to solve can be overwhelming for the person you are pitching to. We want them to remember what you did, not leave them saying....'uh...he does a number of things but can't remember what'..
c) Identify your unique selling points. It is important identify your strengths, your products or companies key attributes and wrapping them up into the rest of your pitch so you sound clear, understandable and actionable.
d) Simplicity is also a key point. How often do you read a company's 'about us' page and you get dizzy reading the words because they've tried to be clever by weaving fancy words together? I know I have and I land up reading the sentences two or three times just to 'get' what it is that they do. So work your magic on being simple and using language that is conversational as best you can.
My Pitches (Always Work In Progress)
So reading up examples and keeping in my the key elements I created two pitches because I do two key activities. Here they are: -
My Podcasting Pitch.....
'I’m a podcaster and I interview and share the stories of the entrepreneurial women of the Middle East. From across the region, I get to speak to women who are trail blazing, creating changing, building businesses and thriving. My platform is an audio blog which you can listen to anywhere at anytime via ITunes, Stitchers, Soundcloud, my website or via social networks. I have been credited many times for helping my guests feel very proud of their accomplishments and helping them summarize their efforts. For the listeners, these ladies offer shared experiences, opportunity, success and the real story of how it really is to have a business in the Middle East'.
My Social Media Pitch.....
I love social networks and their ability to create, connect and share with family, friends, colleagues, clients, and suppliers. Because of its power I’ve created Facebook groups as large as 40,000 members and created fan pages with a total of over 30000 fans. I have helped numerous people over the last 6 years find the right platform for them and then helping them generate their own leads. I want to help small businesses brainstorm the right strategy for their businesses.
So what do you think? Did I get it? With all these types of things they can be refined and improved as we use them, so I'm going to start with these and then go from there! See how my audience responds.
Great Resources To Help Create Your Pitch.
Like I said earlier though I didn't do this without some help and inspiration from articles and examples out there. So if you want to check them out, these are the links to the articles that I looked at to help create my pitches. I hope you will find them useful too.
a) Crafting an Elevator Pitch
b) The 7 Key Components of a Perfect Elevator Pitch [with Video]
c) A quick guide to writing your elevator pitch (with examples!)
And Finally, Practice, Practice, Practice
Make those sentences an extension of yourself so they naturally roll of your tongue and put you in the right light and send the right impression. I won't be making this mistake again. Authenticity is important these days and builds trust and relationships.
Do let me know what your elevator pitch is. If you have comments about mine, then please do share. I don't want what happened at the weekend to happen again. Its just embarrassing.....
On the 18th April 2016 I put up an episode called 'My 3 take aways on reslience from my interviews with Women Entrepreneurs in the Middle East. As you can see from the image below, these are the results of that download and as I write this blog we are over 2200 downloads!! Clearly this is something that listeners are resonating with. Maybe its the current economic climate or change is heavily in the air this month but this episode has become my top episode and each day there are still downloads being counted. So I thought, so why not do another podcast on another 4. I did have many 'take aways' but I only covered the top 3 - so here are 4 more.
I kind of feel guilty about not putting this up there in my top 3 so when I decided to write another resilience post I thought, 'gratitude' is important to have. When things are tough, I do have a tendency to wallow a bit and hang in that space wondering why is this all happening. Which as we all know, achieves very little! You are literally circling in the same space and going no where. So I've recently turned to gratitude as a way to move my mindset from 'ugh' to 'hoorray'. Its hard, I must say but writing down what we are grateful for really does move the mind and helps you get back on the positive side. It doesn't happen instantly so I totally understand why people give up practising gratitude as the results are a few weeks away but it can help. All my guests I have interviewed were always in a place of gratitude. They were thankful for the podcast coverage, thankful for helping them clarify their own journey through my questions and thankful for being part of a unique opportunity. My podcast is unique in the region and I'm delighted I was able to share their story. When someone says 'thank you' it really does feel really good and I really do think that if we sit back and be thankful for what we have, what we have done and for the people around us, it really helps our resilience. I'm learning to practice more gratitude simply by being aware of my negative thoughts and when I hear them in my head, I whip up something I am grateful for. Try it!! I've read countless articles that say write down 5 things you are grateful for each day. Try it!
Books, Individuals & Goals!
One of the topics I'm always asking my guests is where do you go when you are feeling down, what keeps them motivated and I have seen a pattern through all these women. They all seems to have 3 key places they head too or focus on when things are not going right and that is 'Books, Individuals and Goals'. I discovered that when things were tough, these ladies went back to the drawing board and reconnected with their goals. They would then then talk to friends, family, mentors or coaches. Those individuals that 'got' them and understood what they were all about and why this journey was so important to them. Then they would widen their learning by reading books. Reading up on the areas they needed to work on and broaden. Areas that they immediately could fix with a particular problem they had so they could move forward. When I summed this up in my head, I was thinking, that is pretty simple and why didn't I think of that!!! I guess its because I'm thinking its more complicated than that!! So reconnect with you goals, speak to someone and read a book. It doesn't have to be in that order. Just what you instinctively go to first. Now for me, my instinct is to read. I try and solve the problem myself. I guess its an independence things! But for you, that could be talking to individuals or just going back to the drawing board and taking a look at your goals. Oh and FYI, if reading isn't your thing, how about a TEDx episode or a podcast. We all learn in different ways, so use the best method that works for you. :) All these ladies I have interviewed, you could also listen too as a tool to connect with and understand yourself too.
Don't Be Shy, Talk & Share!
These ladies have all learnt how to Talk and Share. They don't bottle up there concerns. If they have problems or goals that are not being met they talk, they share. They reach out to people and ask for help. All of these ladies have gotten passed the negatives of entrepreneurship, ljke chaos, confusion & their vulnerabilities and began to talk and share about there shortcomings or their weaknesses and to make change so they can move forward. Talking about your vulnerabilities or mess ups can be difficult for most but these ladies have learnt to be self aware and know how being shy just doesn't cut it any more if they want to succeed. They need to be heard, they need to share and they need to find the people that will help them. But what does talking and sharing do? Well it helps you clarify your thoughts and thinking, it helps sort through your feelings and makes things less scary, it can give the issue some prospective. Another opinion can help turn the issue around and make it seem less intimidating. These ladies have learnt how to talk and share and this has only made them stronger and more resilient. The more they talk the more confidence they have developed in themselves and their ideas. So next time you are stuck on something, reach out and talk. Help yourself get clear on an idea, or a problem so you can move forward and achieve your goals. Sharing is caring right???
They are always at the beginning!!
I always ask my guests where they think they are on their own learning curve journey. I ask them to imagine a curve line with peaks and trough and ask them where they sit on that curve and they always said we are at the beginning of an upward curve. I always try to say, 'I guessI you are at the top of your curve based on our conversation given how much they have done and achieve' but no..... they always say they are at the beginning. Everything they do, they are at the beginning of. Its fascinating to think that all these women are at the beginning, but I totally get it. It's their mindset. It's their emotional setting. Its their positive and happiness card they are sharing. At this point on the curve, you are raring to go and you are in a positive growth space. I guess its positive psychology to get through the tough times ahead. With that mindset they can face challenges and obstacles, they can be in control of what is to come and then make the choices that suit them and where they are going. None of these ladies EVER said they were coming down a learning curve or were sitting in a trough of a learning curve. Its just so negative and if you are there, then everything is affected. You can't make good decisions, you can't be productive and you land up hanging out at your own pity party!! Who wants to be invited to that??? No one! Overall it is hard to be strong if you are sick and tired so I guess the lesson on resilience here is always have the mindset of being on the upward swing of the learning curve. If you are there, you are ready for the peak and be ready for the slow slide down the curve.
Resilience truly is the must have strength for entrepreneurs.
Through both my blog posts on this subject I can say that resilience can be found in many places you just need to be self aware, observe and keep moving forward. There will always be set backs, you just need to have your 'resilience list' of tasks you can do when it all goes wrong and you are not sure where to turn. All the women entrepreneurs I have interviewed have instinctively been resilient, even if they know it or not. I've learnt a lot from all of them. A sort of unexpected learning because when I started this journey to explore the women entrepreneurs of the Middle East, my intent was to discover what they did and how they did it not how they were being resilient but deep down I guess that was something I was needing too and is the beating heart of all their stories.
In closing, all these women have put their passion to work, their perseverance in gear and focused on the success and long term goals of their businesses. Some days are harder than others but they push, drive and trail blaze through the entrepreneurial journey and learning curve they have taken on. These women are amazing and I admire their efforts, action and their personalities. Thank you for sharing your journeys Ladies.
I invite you to consider where you get your resilience from and if you have a story to share, then please do connect. The more I talk about this subject the more I'm intrigued by it. The Power of the human spirit to carry on in adversity is amazing!
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Share interviews with Arab and Expat women entrepreneurs, sharing their entrepreneurial journey with their top business advise. We blog about knowledge, articles, FAQ on social media and share tools and resources to help us get going in our niche.