5 Reasons Every Entrepreneur Should Share Their Story

By Sarah Cannata

It's now been four months since I took the plunge and decided to drive my own professional writing business. So how would I describe my past four months in business?

I'll be honest: it's been a period of lessons. From learning how to network well, to figuring out my ideal client, to quoting and sticking by my pricing... anyone who tells you starting your own business is easy, is downright fibbing!

I believe it's incredibly important for us all to share our stories. The entrepreneurial journey can be incredibly tough and at times, lonely. From my perspective, as a 28-year-old, I'd love to be having a big night out on a Saturday evening instead of tapping away on my laptop. I've had all of those kind of moments in which I've questioned why I don't just get another job like most other people.

I shared my experience so far with Rebecca Gordon on The Coaching Lounge earlier this month:

Let's cut to the chase: owning and running your own business isn't easy and that's exactly why I'm a big believer in sharing the highs and lows and being as transparent as possible.

As a sometimes grumpy, sometimes happy, sometimes stressed (you get the drift) business owner, here are my top 5 reasons why I love hearing stories from other business owners.

#1 - I'm genuinely interested in other people's 'why?'


At the end of the day, we buy people, not products or services. As a business owner, I know my own why? but hearing other people's stories has often made me think about someone (and their company), in a completely different way.

Most entrepreneurs I know are working 24/7 and their desire to live in a way that often sees them sacrificing the things others wouldn't, all relates back to their why.

#2 - I need to know there's light at the end of the tunnel


I've had times when I know I'm in for a 3am evening to finish off work that's due the next day. Sometimes, during moments like these, it all just seems to hard. To have that ability to keep on keeping on in the face of an excessive workload, setbacks, rejection and fear of failure, is tough.

We need to hear from successful business owners who've struggled their way through business. The kind of people who've been there and done that. Often, we hear about people once they've made it but I think we need more stories from lesser profile people and even those still struggling to get their business formula where it needs to be.

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