Recent Article Via Inc.com by Larry Kim Founder and CTO, WordStream
A few years ago, I would have told you not to bother with podcasting--that it seemed to be a dying trend that never really caught on.
My, how things have changed!
Podcast subscriptions on iTunes surpassed 1 billion last year. Clearly, people are tuning in. RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago.
People are podcasting in record numbers, but smart businesses are getting on board, as well. Here are five reasons you need to get podcasting, if you're not already. Read More...
Guest Post By Janine Bensouda, President and Founder, Bensouda Consulting via Executive Women
Does a brand need a heartbeat to come alive and connect with its customers? We can all agree that when it comes to delivering a service; doing it with heart is certainly an advantage!
Then again, how can an inanimate, intangible name or object like a ‘brand’ have a heart, let alone one that beats? And more importantly, what for?
Let’s explore some of the reasons why making a brand truly vibrant reaps benefits for all who come in contact with it.
So what exactly is a brand? What is its ‘heartbeat’ and what is the value in all of this?
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Share interviews with Arab and Expat women entrepreneurs, sharing their entrepreneurial journey with their top business advise. We blog about knowledge, articles, FAQ on social media and share tools and resources to help us get going in our niche.