#010 - ELAINE LINDSAY Helps us get to grips with Google + & You Tube

We Speak Elaine Lindsay who is International Speaker, Trainer, Social Media & Search Consultant and a Google+ Evangelist. Elaine speaks about social & search integration. Elaine believes a solid online foundation is key to building great social proof and getting found faster in search. Elaine specializes in Google+ and all its features which are the cornerstones of your optimization online.

She is an early adopter and a featured authority in two #1 Best Sellers 2014’s “Social Media Myths: Busted” and “Solving the Social Media Puzzle” 2012 Contributing author to Online Footprint Magazine. Business Banter Plus TV Host. A featured social media expert on CTV Mornings Ottawa, the Ambitious Entrepreneur, SocialHR Camp: Boston & Toronto, Dean of Digital Media for Social Buzz Club University and VP WBC Orleans.

Fun fact: She attended the first ever Google+ #NYC HIRL (Hangout in Real Life).

Elaine blogs, speaks, teaches, and leads with integrity, heart and soul. Elaine aspires to learn.

elain lindsay helps us get to grips with google+ & you tube

Inside this Episode

Google + 

• What is Google plus and Why should we be using it and how different it is from other social networks;
  
• She explains how Google puts things into context based on who and what I am and what my interests are using semantics search and algorithms;
  
• How Google + helps you align yourself with the thought leaders in your niche;
  
• She explains how if you want to be 'found' by new prospects and new customers you need to get your foundation on Google plus
  
• She defines how their are two types of google plus for Business. Google local
  
• She differentiates communities and circles;
  
• She reminds that 80% of what you put out on social should be information, value added content and that its an 'engagement system' not a broadcasting system;
  
• Elaine defines authorship and how it has evolved;
  
• Elaine view on the the long term vision of Google plus and how she sees other social networks work towards integration;
  
• We briefly discuss Google Hangouts;
  
• What a business can do today to get started with Google plus.
  
• Closing question: What would be your top tip to using Google +?
  

You Tube (starts at 30:00 minutes)

• Can we build our brand, our authority and our business on You Tube?
  
• What is You Tube's unique selling point that use makes it different from other social networks?
  
• How powerful is video becoming within our marketing strategies
  
• How can we effectively You Tube to achieve our objectives
  
• What can a business to today to get started with You Tube
  
• Closing question.  What is your Top Tip to using You Tube?
  

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Show Notes

• Check out Elaine's website to find our more about here www.troolsocial.com
  
• Connect with Elaine on Google plus
• Elaine's on Facebook
• Elaine's on Twitter
• Elaine's got her own You Tube Channel.  
• She also has two other featured channels on You Tube called:- a) Google Hangout Show 'Business Banter Plus'. She's interviewed some AWESOME business experts. b) Trool Social Media

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• If you are on Twitter, you can connect with Nicholla at her Twitter profile, @NickH2
  

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