November has been the BEST month EVER for The Learning Curve Podcast. We had a total of 4600 downloads. This is a spectacular result and I'm so delighted the podcast is finally getting the hits it deserves. Most months I was seeing an average download of 800 - 900 downloads. We are only a week into December and Im already at 1300 downloads. WOW. Look at these stats for November 2015.
My target for December is to hit 5000 downloads. I really hope I make it! :) I could be adventures and aim to double that 4600 but christmas is upon us and people may be busier focused on family time and activities.
The breakdown of the geographic stats has also been interesting. My goal is to focus on the Women Entrepreneurs of the Middle East. Share their story, their success and obstacles and show the world that Women in this region are just as ambitious and driven as everywhere else. So my geographical results also show different countries taking an interest in the women entrepreneurs of this region.
Clearly the US has the largest share but that will be because of the growing podcast community that is there. My show is connecting with many different countries I didn't even think about. France, Singapore, Slovakia & United Kingdom are high downloads zones for the show.
These results are exciting and I can't wait to see where the show will be in 6 months from now. There is a strong interest in hearing about women entrepreneurs in the region and other women are keen to hear from more women taking the plunge and following their passion.
Watch this space. :) I'll let you know how my downloads are next month.
Onwards and upwards right? :)
Recent Article Via Inc.com by Larry Kim Founder and CTO, WordStream
A few years ago, I would have told you not to bother with podcasting--that it seemed to be a dying trend that never really caught on.
My, how things have changed!
Podcast subscriptions on iTunes surpassed 1 billion last year. Clearly, people are tuning in. RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago.
People are podcasting in record numbers, but smart businesses are getting on board, as well. Here are five reasons you need to get podcasting, if you're not already. Read More...
In the states and Europe Podcasting really is moving fast. Everyone who has a business is using the medium to add another dimension or connection to their customers and clients. There are literally thousands of podcast shows now available to listen to via ITunes or Stitcher and many other platforms. These days you can even find out the top 10 best podcasts to listen to based on the niche of you like.
Well competition is tough and business these days isn't just about building brands and creating products or improving services, its about connecting with your customer. Building a relationship. Adding value and making connections. One of my favourite Podcaster 'Pat Flynn' refers to this as P2P - person to person. Pat flynn himself has seen his podcast generate increased traffic to his website and thus has impacted his revenue earnings in a big way.
So Why Should I have my own show?
Well this is a two part answer.
a) This answer is based around the future of cars and the connectivity in cars. Its predicted this year alone about 50% of cars will be internet connected and by 2025 all cars with carry connectivity (Forbes.com). This means that you can listen to your choice of programmes just like you do at home with your satellite or cable TV. You watch what you want. So with cars connected you can listen to your podcasts of choice. With the average to and from work car journey around 30 - 40 minutes or longer, this is where you can just listen and enjoy. So from a business prospective that opportunity allows you to share your content via audio and have the listener engaged in your podcast and engaged in your product/service. From a customer prospective you can listen to shows and topics that are hobbies, inspirational, educational or the news. Making productive use of the time of your journey
b) Wouldn't it be great to listen to some local podcast shows sharing information about local products or services. I see tonnes of questions on local Facebook groups. People asking lots of questions. Where are the companies? - why are they not seeing these 'pain factors' and talking about them? We don't just have to use blogs and articles we can use audio too. Find a pain factor that bugs your audience and talk about it. Share advise, tips and guidance.
Why should I start one now?
Here in the Middle East there are still only a few known podcasts. From my show to news network there are only a few BUT... the wave will come. We are all information hungry particularly if you are new to this region and want to suck up as much knowledge as you can to help with our decision making. We also want to gain that knowledge in our own time while we do our own thing. Using audio gives you the opportunity to build on your relationship with your customers. Give them that little bit more and show off your expertise in an area. Have you read my 11 reasons to start your own podcast show? Believe me if your customers want more information or help, they will contact you. Why? Because they heard you talking about it on your podcast.
pODCAST EPISODE #41 - jACQUELINE WOOD. aBU DHABI eNTREPRENEUR. ANTIQUE & VINTAGE JEWELLER, GEMMOLOGIST & FOUNDER OF THE aBU dHABI WOMEN'S gROUP fACEBOOK gROUP
The Learning Curve Podcast - THE Podcast for Women Entrepreneurs in the Middle East and North Africa Region: Nicholla caught up with Jacqueline for a coffee and a 'get to know her' session. Jacqueline is a professional antique jeweller & gemmologist as well as being the lady behind the Abu Dhabi Woman's Group Facebook Group. She shares her top advise and insight into helping women discover their own entrepreneurial journey.
Read More and Listen to this Podcast
In the last few months I have interviewed so many lovely women entrepreneurs and shared their stories. I've been bringing Podcasting to this Middle East and encouraging people to take up the opportunity to use podcasts to listen to topics they love aswell as use it as a tool for their business. Podcasting is a great way to learn about a product/service and a great way to share your products/services BUT I know as well that there is a 'learning curve' to this opportunity to I'm going to start to writing about Podcasting in the Middle East and encourage more individuals and aswell companies to adopt the tool as part of their marketing. So, to get the ball rolling Im going to share my 4 reasons why you should start a podcast. Let's begin.....
1. Become THE authority in your field
I was at an event recently at the gentleman at the event really knew his stuff. He shared not only his professional knowledge, but case studies and articles and then answered many individual questions the audience was asking. He was an expert, an authority in his chosen profession. With a podcast show this gentlemen could share this great advise through focused topics each week and even answer questions/case studies he received on a weekly basis which might help other people. Thus developing his reputation and his business as an expert in his field. Now you may think you are parting with your valuable know for free but you are not. One of the key points of selling is being able to share value, show off your services and how informed you are about your product. To do this you need to get in front of your potential customer and possibly give them a sales pitch. Sales pitches are great BUT no great either. Who likes being sold too? I know I don't. BUT with a podcast episode you can share your knowledge and your expertise from a far, while your potential customer is sat at home or in the car or on the treadmill. They are absorbing what you are saying without feeling they are being sold too. This allows your listener (and potentially your lead) the opportunity to get comfortable with you and learn about you and your services from a distance. Wouldn't it be awesome to have your customers feel at ease when you share your products or services. Its kind of like getting a referral in some way as the 'breaking the ice' is already done and the bonus part the customer feels like they know you already.
2. You can Generate new customers, generate new leads & promote your products and services
It is really hard to generate leads, find new customers and promote your products and services. We use social media, blogs, meetings and referrals to help us take potential customers through a sales funnel. A podcast show can help here too because you can use the show to talk about your products and services, add value through sharing pros and cons, share FAQ's and then direct people to your web page or website with clear call to actions. This podcast can be on your website and available for your leads and customers to listen too at their own convenience.
3. Its an inexpensive way to share your knowledge, the latest news in your industry or case studies
Its not expensive to set up at all. Folk think it is but its not. You need a good microphone, a laptop and editing software and then be signed up to a podcast host so they can host and share your podcast. An episode should be about 20 - 30 minutes long which can be uploaded straight away then you use social media, your newsletter, your blog and your website to promote it. Easy! You can start one now. Just brainstorm your topic ideas, find the pain factors that people talk about in your industry and make it happen.
4. Its a convenient way for your audience to consume your content.
Content is King. Creating articles, stories, case studies are all content that you make available to your potential leads and customers to help learn more about you and your products/services. But to get to his information we need to be sat reading it or watching it. Podcasting is an auditory tool so your customers could be listening to you while they drive, while they work or while on the treadmill or running. Its the only activity you can do while you do something else. Its effectively your multitasking partner.
OK.. so there are 4 reasons. I think you should adopt podcasting into your marketing tool collection. Im not the only one saying it though. Podcasting is a very effective way to connect with your audience and many publication and podcast experts out there are encouraging you to take it on and use it as a tool. I love it, its something I'm passionate about and as been an awesome way to share the stories of amazing women entrepreneurs in this region.
If you would like to know more and what to chat about Podcasting, then let me know. I'm listening... :) I've also got a few brilliant courses via Udemy on my resources page you may want to look at if you want to podcast.
I look forward to hearing from you.
ABout the blog
Share interviews with Arab and Expat women entrepreneurs, sharing their entrepreneurial journey with their top business advise. We blog about knowledge, articles, FAQ on social media and share tools and resources to help us get going in our niche.