#025 - Annemarie Cross - Business Coach & Entrepreneur
Annemarie Cross is a Money, Marketing and Mindset Business Coach who supports purpose-driven women entrepreneurs who struggle with their marketing and getting new clients, and who feel undervalued and underpaid
No doesn't mean no, it means 'Next Opportunity'.... .
Annemarie Cross is a Money, Marketing and Mindset Business Coach who supports purpose-driven women entrepreneurs who struggle with their marketing and getting new clients, and who feel undervalued and underpaid - by helping them to create meaningful marketing messages that attracts new clients who pay them what they are worth so they can double or triple their results and finally build the business and life of their dreams.
She also helps them transform their hours-for-dollars services into lucrative information products and programs.
Annemarie is also the Co-Founder of CoachesConnectionAcademy.com – THE Business Building Community & Membership Program Globally for Coaches and Ambitious Entrepreneurs to Connect, Learn and Grow Thriving Businesses.
Nicholla says, 'I love it when I get the opportunity to meet a seasoned entrepreneur. A women that has seen the industry and technology change so much in the last 10 year and has worked with those changes to ensure her business and her client's businesses continue to thrive. My interview with Annemarie was warm, open and a real detailed discussion of what has worked for her and what she's learnt. You will learn a lot in this interview.' Also find out what 'No' really means?
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Inside this Episode
Below is a brief on the answers to the questions but they are answered in greater detail on the podcast.
- Question 1: Tell us a little bit about yourself and your Entrepreneurial Journey and How your particular journey into starting your own ventures came about? Annemarie's entrepreneurial career started about 18 months after her first child. She first started a secretarial practice and bookkeeping business and work from home. It was a part-time position because she had a young child at home. As her business evolved so did her family, she had two more children all the while continuing to study. She was very interested in career coaching and in career counselling. As a youngster she had horse riding accident which had prevented her from continuing her education and so when she was older she was never sure if she was making the right decisions about her career and so going through the whole process of career exploration she identified what she was doing now (career coaching & career counselling) was something she loved. She loved helping other people find their path. With that, she found her mission and purpose. She also discussing how she helps women with their businesses and getting paid what you are worth aswell as sharing the beginnings of her podcast.
- Question 2: was the development of your business based on opportunity as it evolved or was it more logical than that? In the early days it was really all about opportunity and unplanned however as the family grew and the business grew Annemarie had to take a deeper look at the structure, the plans and general direction of the business.
- Question 3: What is that you do and why do you love it? Annemarie's client base is made up of career coaches and consultants who love what they do and help their clients. What they struggle with is marketing and the whole online world, identifying the inner brilliance and what their unique signature brand. So she helps clients identify their ideal target market and help them create a system that allows them to charge what they are worth in addition to putting in a system that allows them to manage the clients and services properly. She loves what she does because there's nothing more exciting and inspiring than to see her clients succeed and be able to celebrate a long side them too.
- Question 4: Can you give us an insight into day to day business activities? How do you organise your day and how do you prioritize? Annemarie share's with us an insight into how she plans out her day, and what key activities she focuses on to get started and work through her day so she doesn't get distracted. Lists and crossing things off list is something she loves doing.
- Question 5: When you were exploring mentors - how did you decide you would be the right mentor for you? Annemarie did her research on mentors and focused on those that she reasonated with through what they wrote about and shared. Through this process she found the mentor that worked for her. Annemarie shares more on this part of her journey.
- Question 6: Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur? Annemarie's says the pattern is to be able to dust yourself off and carry on because as an entrepreneur we are constantly get knock backs and it can be tough. Annemarie shares her insight and valuable feedback on this question with some great examples too.
- Question 7: What would you say are the top three skills needed to be a successful entrepreneur? Annemaries' top 3 skills are a) Tenacity & Drive b) Open to learning and ongoing development c) be open to exploring yourself and recognising your own limitations or wrongs. She shares her explanations in the interview and they are inspiring.
- Question 8: We are habit forming creatures. Do you think habit forming an curtail our learning? Definitely, some habits are great others are not so and sometimes it is hard to see them if we are not looking so being open to exploring yourself does help and being able to listen to what others are saying so that you can recognise what isn't working, make a change and move forward.
- Question 9: What is the best piece of business advise you have ever been given? And how is that working for you right now? Annemarie's best advise came from the early days of her business and it has stuck with her. A colleague of her's suggested to go out and find someone she could work with and really work closely with her. Forget studying and finding them on-line get in touch with being people that way. Find a mentor who could see what I was doing, help her make change and support her business services so she could also increase her revenues. Even now in her own success she still has coach who she still connects with and discusses many things and has been very beneficial to the success of her business.
- Question 10: Where did you find your mentor? She researched who other folk were following and paying attention too in her industry. What articles they were reading and sharing and from there she would develop a further interest in what they were doing and how they were supporting their clients.
- Question 11: How (if ever) did you rise above failure or struggle? What action did you take? Setting goals and targets has really helped Annemarie when there was struggle but also the help of a mentor and someone she could offload too and ask for help and discover what was going wrong and what action could take to resolve her conflict. She would not ignore the issue, she would explore it and investigate how it went wrong and what could she have done differently and things that she didn't do which she should have done. Annemarie shares her insight and valuable feedback on moving forward from this place of struggle.
- Question 12: Where do you see yourself and your businesses in the next 10 years? How will they have evolved? Annemarie has big plans for her business and is keen to inspired women business owner, entrepreneurs and coaches to achieve their very best. Her current endevour, 'www.coachesconnectionacademy.com - which will be a global community and this is something she is very focused on. Long term she was to do more international speaking engagements around the world as well as continue to do what she is doing now.
- Question 13: Who is your ‘go to person, book or quote’ that gets you pumped and helps you refocus when you are feeling de-motivated or low? Annemarie's listens to an app by Sarah Young. Its an app called "Jesus Calling' and every day it shares a nugget of inspiration and motivation and this is something Annemarie listens to everyday and gets her day off to a great start.
- Question 14: If everything was taken away from you and you had to start again where would you start? Annemarie says that she would start with investing in a mentor who could help do the right activities from the very start to help her business grow.
- Question 15: Tell us a little bit about the Coaches Connection Academy? Annemarie shares the mission and goal of the academy and how it aims to be a global community to support coaches. Annemarie recognises there is a gap between getting your certification and business development and this is the hole she aims to close where coaches can find a place to share,discuss and help and not feel isolated which is something that is quite common. Be connected with other coaches and connect with a mentor thus they can continue to learn and grow their business
- Question 16: Closing question: What would you say to those ladies out there that are on the edge of taking the plunge into being an entrepreneur? Annemarie says 'jump in', don't worry about perfection, just get started and get going and you will learn along the way. She does emphasize about having a great support there or get yourself a mentor to help you think through your ideas and make them happen and take your business to the next level. Just do it.
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