Her enlightening conversation showed me how traditions we hold and bond we create can be embraced and evolve as our cultures and ways of life change. We shouldn't fear these changes we should adapt and make new of what we know.
Rasha keeps her fingers on the pulse of the waves in Arabic culture and language by listening to her customers and researching what is trendy. She has spent the last few years of her business breaking down fear and being safe and really finding the words of the Arab world which can be built into greetings cards, e-cards and more.
She is making it her mission to make Yislamoo synonymous with Arabic greetings and through it she is breaking down barriers and misconceptions about Arabic culture, one cards at a time.
Check out her podcast, her entrepreneurial journey and what she believes are the success factors to being a women entrepreneur.