
Today many people create podcasts sharing their expertise, their opinion, their interviews, film and book reviews and all sorts of material. Just check out the Podcast list on ITunes or Stitcher. Choose a subject you are interested in and you will find any number of podcasts from mentorship shows to people travelling the world. Through the advent of this simple and low barrier to entry marketing method many businesses are starting to see the pull of podcast.
Big brands today are starting to create their podcast shows. For Example the Economist now streams in audio. American Airlines - just started. In-fact, here is a list of the 38 best podcast shows this year.


I've seen an article somewhere that it says it take 7 - 8 connections before a prospect will potentially buy from you so why not take the opportunity of building that rapport with your audience and allow them to connect with you before they make a purchase.

Low Barriers to Entry
|
Photo from InvestmentZen Images
|


