You deliver your pitch and… it falls flat. For whatever reason, that potential client, investor or other third party just doesn’t get it.
So, what do you do? First up, it’s natural to feel like the world is closing in on you and you can’t breathe. If you weren’t feeling this way, it’d be fair to say you’re not really passionate about what you’re trying to get up off the ground.
The thing is, rejection is inevitable at some point for all entrepreneurs.
Consider these famous tales:
- When Arianna Huffington (co-founder of The Huffington Post) wrote her second book, it was rejected by 36 publishers.
- Bill Gates’ first company failed.
- The great Walt Disney was told he lacked creativity.
When it comes to rejection, the real problem lies in our perception of it. Far too often, it stops people dead in their tracks… there’s the embarrassment, the shame, the fear that the saying about ‘light at the end of the tunnel’, is just a myth.
What separates those who succeed from those who fail, is their ability to fall and rise again. The quicker you get back up, the quicker who can continue moving ahead.
If you’ve just experienced a rejection that rocked you to the core, keep these 5 things in mind.
#1 – Not everyone is going to love what you do
This one’s just a fact of life. Think of your favourite movie… not everyone loves it right? Well that’s how you need to think of whatever you’re trying to create business-wise. You’ll have your fans and then you’ll have people who just don’t fit into your target market.
#2 – Ask yourself what you can take away from the rejection
Give yourself a couple of days to allow the emotion to settle. Then, go back to the feedback and consider whether there’s any substance as to what’s being said. In the long run, this will only help you to improve whatever it is you’re trying to do.
#3 – Remember it’s all part of the process
Entrepreneurship is no easy gig. Otherwise, everyone would be doing it. However, remind yourself why you first chose this journey as opposed to having a standard 9am to 5pm job. Anyone who tells you what you’re doing will be easy, is lying. But the rewards are likely to be sweeter in the end.
#4 – Don’t take it personally
If someone has given you their honest feedback, the worst thing you can do is lash out and be unpleasant. Just be polite and remember this: you never know when you may run into someone again. You don’t want to burn bridges unnecessarily.
#5 – Keep going!
If you have faith in whatever you’re trying to create, don’t allow rejection to stop you in your tracks. Keep at it… keep persevering and refining whatever it is you have on your hands.
Most importantly, remember that easy success is very much the exception… keep your eyes forward and focus on the positives. Sure, learn from the negatives but don’t allow yourself to drown in them.