I was at an event recently at the gentleman at the event really knew his stuff. He shared not only his professional knowledge, but case studies and articles and then answered many individual questions the audience was asking. He was an expert, an authority in his chosen profession. With a podcast show this gentlemen could share this great advise through focused topics each week and even answer questions/case studies he received on a weekly basis which might help other people. Thus developing his reputation and his business as an expert in his field. Now you may think you are parting with your valuable know for free but you are not. One of the key points of selling is being able to share value, show off your services and how informed you are about your product. To do this you need to get in front of your potential customer and possibly give them a sales pitch. Sales pitches are great BUT no great either. Who likes being sold too? I know I don't. BUT with a podcast episode you can share your knowledge and your expertise from a far, while your potential customer is sat at home or in the car or on the treadmill. They are absorbing what you are saying without feeling they are being sold too. This allows your listener (and potentially your lead) the opportunity to get comfortable with you and learn about you and your services from a distance. Wouldn't it be awesome to have your customers feel at ease when you share your products or services. Its kind of like getting a referral in some way as the 'breaking the ice' is already done and the bonus part the customer feels like they know you already.
2. You can Generate new customers, generate new leads & promote your products and services
It is really hard to generate leads, find new customers and promote your products and services. We use social media, blogs, meetings and referrals to help us take potential customers through a sales funnel. A podcast show can help here too because you can use the show to talk about your products and services, add value through sharing pros and cons, share FAQ's and then direct people to your web page or website with clear call to actions. This podcast can be on your website and available for your leads and customers to listen too at their own convenience.
3. Its an inexpensive way to share your knowledge, the latest news in your industry or case studies
Its not expensive to set up at all. Folk think it is but its not. You need a good microphone, a laptop and editing software and then be signed up to a podcast host so they can host and share your podcast. An episode should be about 20 - 30 minutes long which can be uploaded straight away then you use social media, your newsletter, your blog and your website to promote it. Easy! You can start one now. Just brainstorm your topic ideas, find the pain factors that people talk about in your industry and make it happen.
4. Its a convenient way for your audience to consume your content.
Content is King. Creating articles, stories, case studies are all content that you make available to your potential leads and customers to help learn more about you and your products/services. But to get to his information we need to be sat reading it or watching it. Podcasting is an auditory tool so your customers could be listening to you while they drive, while they work or while on the treadmill or running. Its the only activity you can do while you do something else. Its effectively your multitasking partner.
OK.. so there are 4 reasons. I think you should adopt podcasting into your marketing tool collection. Im not the only one saying it though. Podcasting is a very effective way to connect with your audience and many publication and podcast experts out there are encouraging you to take it on and use it as a tool. I love it, its something I'm passionate about and as been an awesome way to share the stories of amazing women entrepreneurs in this region.
If you would like to know more and what to chat about Podcasting, then let me know. I'm listening... :) I've also got a few brilliant courses via Udemy on my resources page you may want to look at if you want to podcast.
I look forward to hearing from you.