#59 - 'Its always roll up your sleeves Time' - says Jane & Tamsin, The duo entrepreneur team behind Yalla Magazine
The Learning Curve Podcast - THE Podcast for Women Entrepreneurs in the Middle East and North Africa Region
We had the pleasure to have a double dose of entrepreneurship conversation in this episode. A chance meeting through a mutual friend brought these two ladies together to create and get going with a new community publication and online directory for Abu Dhabi called Yalla which means 'Lets go' in arabic.
Not shy to stand away from a challenge this Entrepreneurial duo are marrying their passion for creativity with responsibilities to look after their families. Both working mums they saw a gap in the market for a family focused publication. Communication is Abu Dhabi is wide and fragmented so their aim is to make Yalla the 'go to, one stop shop' for all things family linked.
Working as a team to achieve their objectives this was an fun, warm and humorous conversation with two career ladies come entrepreneurs and their story behind where they are now, how they plan to move forward with themselves and their publication and what they have learnt along the way on their own learning curve journey.
The Audio Interview
The Interview Questions
1. Tell us a little bit about yourselves? How your particular journeys into entrepreneurship came about?
2. Tell us a little bit about your business
3. What are the BIG pain factors that you are solving with your publication?
4. How do people FIND you?
5. What kind of topics will you be covering in your publication?
6. How did you get your first advertiser on board?
7. How do you distinguish yourself from your competitors?
8. What is your vision for your business?
9. How was the transition from Career to entrepreneur for you both?
10. Can you give us an insight into day to day business activities? How do you organise your day and how do you prioritize? What systems do you have in place?
11. How Did you get your credibility quickly?
12. How important has collaboration and partnerships been with the success of your work? Do you think you can had the same success without them?
13. Is social media a large part of your business and what tools are working for you right now?
14. What would you say are the top three skills needed to be a successful Entrepreneur?
15. What is the best piece of business advise you have ever been given? And how is that working for you right now?
16. How (if ever) did you rise above failure or struggle? What action did you take?
17. Where do you see yourself in the next 10 years? How do you think your business would have evolved?
18. How do you think being an entrepreneur has affected your family life and your relationships with your friends?
19.Who is your ‘go to person, book or quote’ that gets you pumped and helps you refocus when you are feeling de-motivated or low?
20. If you could time travel back to your younger self, say 18 years old and have 15min with your former self to communicate any lessons you've acquired with the intention of saving yourself mistakes and heart ache, what would you tell yourself?
21. Closing question: What advise would you give to those ladies out there that are on the edge of taking the plunge into being an entrepreneur?
Connect with Yalla, Jane and Tamsin
www.yallauae.ae (under construction)
Connect Socially with Yalla Magazine
Jane Barraclough Bio
Upon arriving in Abu Dhabi and having spent the previous 9 years in Bahrain, finding out what there is to do for families can sometimes be quite challenging.
Having studied Business at University and with a background in Marketing and Advertising, working both for agencies and client side in London, I had a great background to launch Yalla, The Know It All Family Guide for Abu Dhabi. With 3 children at Cranleigh, life as a working mum can be very hectic, however, when I do have some spare time, I have a love of traveling, cooking and sport particularly skiing and enjoy the chance to be in the mountains as often as possible.
Tamsin Anderson Bio
Being Editor of Yalla has proved a natural succession to the roles that Tamsin has recently been undertaking in the UK. “I arrived here in December 2104 with my family. Since having my first child I have been a freelancer specialising in marketing and communications for small businesses in the UK. The experience gained from 10 years on both the client and agency side in London equipped me with the knowledge to help set up new businesses as well as advise other more established businesses and have a few of my own enterprises”. Being new to Abi Dhabi offers a fresh perspective in the city and all is has to offer families and Tamsin is keen to ensure families get to know about all the amazing things that go on here which don’t always get airtime. Blending Yalla and family life in the best way possible is vital as well as enjoying the odd of game of tennis and being able to escape with the radio to the kitchen to cook.
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