#45 - Amira Azzouz - Founder & Chief Editor of Fustany.com. 'Our vision is to become THE fashion and lifestyle hub in the region for Arab Women'
The Learning Curve Podcast - THE Podcast for Women Entrepreneurs in the Middle East and North Africa Region: Nicholla had the opportunity to talk with Amira Azzouz, Founder and Chief Editor for Fustany.com. A leading fashion and lifestyle portal in the Middle East by Arab women for Arab Women. She is a Global Shaper for the World Economic Forum. She a twenty-something ambitious young lady who has a great vision to make her portal a hub for all things empowering for women. This is her story and her insight into what has contributed to her success of Fustany and her advise for women wanting to take the plunge into entrepreneurship.
Inside This Episode
Amira and her team have the vision to make Fustany.com the coolest lifestyle and fashion hub for Arab women in the region. Her website which started out as a fashion directory, has grown into sharing lifestyle, beauty, fashion and articles all about women living a vibrant and positive lifestyle. She wants Fustany to be recognised globally and wants this to reflect positively on what is going on in the region.
Amira says in her interview that she learnt business along the way of developing her business and one of crucial lessons she has learnt is the importance of factual data. This has been critical to the success of her business. She moved away from going on hunches or 'what we think'. When they started to analyse their data she started to see really good results. She shares advise about credibility and the importance partnerships and collaboration. Lets get this podcast started.
'Thank you Amira for this interview. I love your vision and your plan for Fustany. I wish you and your team, every success and please keep in contact.' Nicholla xxxx
1. Tell us a little bit about yourself and your entrepreneurial journey. How your particular journey into starting your own venture came about?
2. Tell us a little bit about your business(es) and your vision for your business
3. Can you give us an insight into day to day business activities? How do you organise your day and how do you prioritize?
4. How Did you get your credibility quickly?
5. How important has collaboration and partnerships been with the success of your businesses? Do you think you can had the same success without them?
6. Other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
4. Is social media a large part of your business and what tools are working for you right now?
5. Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
6. What would you say are the top three skills needed to be a successful entrepreneur?
7. What is the best piece of business advise you have ever been given? And how is that working for you right now?
8. How (if ever) did you rise above failure or struggle? What action did you take?
9. Where do you see yourself and your businesses in the next 10 years? How will they have evolved?
10. Who is your ‘go to person, book or quote’ that gets you pumped and helps you refocus when you are feeling de-motivated or low?
11. What books or resources would you encourage other women to explore to help them learn more about entrepreneurship and strategy?
12. If you could time travel back to day one of your startup and have 15min with your former self to communicate any lessons you've acquired with the intention of saving yourself mistakes and heart ache, what would you tell yourself?
13. Closing question: What advise would you give to those ladies out there that are on the edge of taking the plunge into being an entrepreneur?
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